LINCOLN – Pioneer has been helping heroes in the field for generations but usually it’s corn and soybean fields across the Midwest.
Pioneer is deepening that commitment to support everyday heroes as the new title sponsor of the “Heroes Game” between the Iowa Hawkeyes and Nebraska Cornhuskers this fall. The 13th annual matchup between the Big Ten Conference rivals will kick off at 11:00 a.m. CT on Friday, Nov. 24, 2023, at Memorial Stadium in Lincoln, Neb.
The 2023 Pioneer Heroes Game will continue the rich tradition of recognizing and celebrating local heroes who exemplify the goal of positively impacting their community and inspiring others. One citizen-hero from each state and team will be selected then honored at the Pioneer Heroes Game in Lincoln. The winners will receive VIP treatment as special guests, with on-field recognition and their name inscribed on the Heroes Trophy, which goes to the winning team of the annual contest.
“Pioneer is incredibly honored to be the title sponsor of the annual Iowa and Nebraska Heroes Game,” said Todd Frazier, VP, U.S. Marketing, Corteva Agriscience. “For nearly 100 years, we’ve been helping and honoring farmers throughout the U.S. and we are excited to keep that tradition going by honoring local heroes that live and work in the communities we serve every day. This partnership is one small way we can express our sincere gratitude for those heroes.”
“We are pleased to welcome Pioneer as the title sponsor of our annual Heroes game with Iowa,” Nebraska Vice Chancellor/Director of Athletics Trev Alberts said. “Pioneer is one of the most recognized agricultural brands and a natural fit to be a part of the Nebraska-Iowa matchup with the importance of agriculture to both states. We look forward to this partnership and continuing to celebrate local heroes around the Thanksgiving holiday.”
Hero nominations will be accepted online through October 1, 2023, at https://hawkeyesports.com/hero and https://huskers.com/hero. Fans are encouraged to nominate everyday citizens of Iowa and Nebraska who have performed extraordinary acts of heroism.
Pioneer, a current partner of both the Iowa Hawkeyes and Nebraska Cornhuskers, is a multi-year title sponsor of the Heroes Game. The ongoing relationship between Pioneer and Iowa is overseen by Learfield’s Hawkeye Sports Properties, the University’s athletics multimedia rightsholder and locally based team. The ongoing relationship between Pioneer and Nebraska is overseen by Huskers Athletic Partners, a Playfly Sports Property, the University’s athletics multimedia rightsholder.
About PioneerPioneer, the flagship seed brand of Corteva Agriscience, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere.Join the discussion and follow Pioneer on Facebook, Twitter, Instagram and YouTube.
